Anxiety

Tuesday, February 15, 2005

MTV Ruins Another Life

I am fabulously excited by my chosen career path. It combines everything I am good at: writing, planning, organizing, working with people and being paranoid. It is a fairly new specific job function, even though the actual practice of relating to the public has been around forever. It combines being on the cutting edge with timeless practices that can only be learned through trial and error.

Then I saw the ad on MTV.

PoweRgirls is a new reality show about PR practicioners and their role behind every exciting event that happens in our world. Now every bleach-blonde high-schooler who didn't know what she wanted to do with her life is going to see PR as an opportunity to plan parties and hang with J. Lo. Then, this overwhelming generation of perky MTV-lovin' girls is going to be my competition.

I realize that not a lot of people understand what a challenging discipline public relations actually is, and that many of these girls will lose interest when they find out what is really involved. And just maybe, MTV will actually convey that these women are serious businesspeople who have the high-pressure job of catering to both the client and the public; women who are talented at writing, marketing, and developing a repetoire with everyone under the sun. Somehow I doubt it, though.

Its weird how MTV can ruin so many things. For example, they play a band that was relatively unknown before, a band you love, and suddenly 100,000 screaming 13 year old girls love them too. All of a sudden, guys who wear ripped jean and t-shirts and probably smell bad are "so cute!" Girls who desperately worry about breaking a nail are saying things like "I wanna be in a mosh pit" and it all goes to hell.

1 comment(s):

The other element of success that MTV probably won't capture is your sense of humor :-) That will be the best weapon in your arsenal in the battle between the client and the public(please forgive the militaristic analogy) that you will so very capably negotiate.
Love,
Dad

By Blogger Mark A Hanna, at 10:45 AM  

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